Logo

People who know us will have seen our interesting logo. We are really delighted with it. While being simple and clear (and hopefully memorable) it also defines some important approaches that we use.
It is triangular; denoting the various 3 stage approaches that we have.
Red: stop! Assess the barriers.
Often companies (and people) (end to miss this step out, and start trying to fix problems in an uninformed, ad hoc (and therefore ultimately expensive) manner. Also not just physical barriers need to be assessed; many disabled people will admit that some of the biggest barriers are other people's attitudes and preconceptions. therefore, we also have products that will gauge the level of Disability confidence in an organisation.
Green: Go! Remove the barriers.
Again, we ave not just referring to physical barriers, although this stage would include acting upon the findings of any access report.
Blue: Continue! Maintain a barrier-free environment.
The process is ongoing. Checking that new staff are up to speed; ensuring that any changes to the physical environment are sensitive to Inclusive Design. Hopefully this goes hand-in-hand with increased numbers of employees, customers, and other stakeholders with disabilities. Thereby improving the financial bottom line.
The Triangle also acknowledges the 3 stage approach, as practiced by the Employers Forum on Disability:

1. Engage
2. Equip
3. Deliver

But more on this another time!